Elizabeth SIMS

A 35-year resident of Asheville, I have been in leadership positions within the tourism industry here both in my position as an executive of The Biltmore Company as well as in my role as a member of the Buncombe County Tourism Authority Board of Directors. I have three nationally published cookbooks, including one containing the history of the city. I've also had the great honor of welcoming and escorting a lengthy list of public figures including HRH Prince Charles, Walter Cronkie, Lady Bird Johnson, singer Judy Collins, Bill and Melinda Gates. I had also had the pleasure of being the recipient of premiere travel experiences so my goal is to strive for equal standards of excellence. Asheville is my home. I am proud of my community and love its creative spirit.

Elizabeth SIMS


Nashville, Tennessee

Aisle or Window

Window so I can see everything!

Hidden Gem

Asheville has a remarkably diverse and creative culinary community with over 100 independent restaurants -- including two recently recognized with James Beard Awards. I have deep and meaningful relationships with the restaurants in our city and believe they provide our guests versatile options to taste and toast Asheville.

Ideal Sunday

I'm a grandmother! But I also play keyboards in a garage band.

Travel Item

Refillable water bottles.

You Must Know

Asheville is a community of creative individuals who are here because they were literally drawn to the area. People who live and work here do so because they love being here.

Bucket List

Italy, Greece, Portugal and Spain

My Role

I have YEARS of experience happily sharing my city with others.